Weekly bookmarks – Week 22

Weekly bookmarks – Week 22

Did you notice the last news and discussions related to vacation rental business? What was discussed in Open-Booking’s team last week?

We’re publishing a weekly list with our topics to inform and invite you to join the discussion.

What will be the impact of Vacation rental Industry in the next years? Actual analyses came from Matt Landau and skift. Both articles predict a big future for vacation rentals. Will vacation rentals outsmart the classical hotels in 2020 and what to do?

Why independent vacation rental owners and managers do not have to worry about the marketing-power of OTAs and Listing-Sites comes from Victoria Jackson from Paveya. How we can use the downsides of OTAs effective for direct bookings.

Alan Egan from rentmoreweeks informs about the rollout of HomeAways service fee in Europe. We predict the next frustrated VR-owners in June, but see the timetable by yourselve.

What else moved us last week? Find it in our weekly bookmarks – edition week 22.

VR-Marketing Discussion

By 2020, Vacation Rentals Will Topple The Hotel Industry

„Considering the statistics featured here, it’s just not feasible for hotels to maintain their historic stronghold on the market. And by the year 2020, I believe the vacation rental industry’s momentum will reach a threshold that permanently redefines hospitality as we know it.“

to be found at vacationrentalmarketingblog.com

Why the Vacation Rental Industry Is Blowing Up Right Now

„The $100 billion industry vacation rental sector could be going into over-drive as it attracts growing interest from investors, major hospitality brands and travelers seeking alternate accommodations.“

to be found at skiftcom

How to Compete with Airbnb and HomeAway (VRBO)

„Property Managers should not react out of fear to the potential threat posed by VRBO, Airbnb and their like. Now is the time to use the owner and guest dis-satisfaction to your company’s competitive advantage. Your property management company has the local advantage and balances the interest of both owners and guests to benefit both. Remember what business you are in. You are selling an experience.“

to be found at paveya.com

Listing Sites – OTAs – Sharing Economy

Homeaway “Service” Fee Starts In Europe

„Homeaway and it’s various companies will be introducing their so called “service” fee across Europe next month.“

to be found at rentmoreweeks.com

Airbnb’s Host Cancellation Policy – What you need to know

„Airbnb’s Host Cancellation Policy is strict in order to maintain reliability when a guest books a room, and to protect Airbnb’s professional reputation.“

to be found at indieairbnb.com

Iceland plans Airbnb restrictions amid tourism explosion

„Proposed legislation, which could become law this week, seeks to restrict the number of days residents can offer Airbnb rentals in their properties to 90 days a year before they must pay business tax.“

to be found at theguardian.com

French Tax Authorities Seek $400 Million From Booking.com

French tax authorities are seeking $397.37 million in unpaid taxes from Booking.com, a unit of Priceline, the latest multinational to be investigated in the French taxman’s widening crackdown on tax avoidance.

to be found at fortune.com

Marketing and Advertising

5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition

„Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the help of advertising! Today you’ll learn five brilliant competitive advertising strategies you can use to get in front of your competitors’ customers and (with a little work) turn them into YOUR customers instead. *Evil laughter*“

to be found at wordstream.com

The Local SEO Super Guide: A comprehensive guide to Local SEO

„If you’re a local business, or someone who wants to market your products to a local audience, you want to be ranking higher in Local Search Results (see above). Simply put, Local SEO is the process of optimizing your website, local profiles and reputation in order to ensure that you rank higher up in the search result pages.“

to be found at localseochecklist.org

Branded Experiences Are Everything for Today’s Hospitality Brands

„In hospitality, what defines one hotel from the next, or one brand from the next, especially when we seem to be traveling at a time when everything is “local” and “authentic,” and there are literally hundreds of brands — soft, not-soft, and otherwise — for every different kind of “lifestyle” out there? It all boils down to experience, but not just any kind of experience.“

to be found at skift.com

Social Media Trends for 2016: Marketers’ Top Platforms and Content Types

The 2016 Social Media Marketing Industry Report was based on data from a survey conducted in January of 5,086 marketers. Some 65% of survey participants focus primarily on attracting consumers (B2C) and the other 35% primarily target businesses (B2B).

to be found at marketingprofs.com


Facebook’s director of product design on why websites may be a dying business

„The ugliness thing is a younger generation of people who are now creating websites who are nostalgic for like, the wild west, geo-cities aesthetic, which they never experienced. And they have some version of it that they are putting out there.“

to be found at mashable.com


Search Isn’t Just on Search Engines Anymore, and Google Knows It

„Google used to own search. Now 65% of consumers start searching for products on Amazon or other retail sites – bypassing search engines completely. As a result, the Alphabet, Inc subsidiary has made moves to a) win back this product search traffic, and b) move down-funnel to become a bigger part of the shopping process.“

to be found at skift.com

What else?

What did we miss in last weeks discussion? Tell us what moves your world in vacation rental industry or other small business. Drop us a line …