If you want to be an independent vacation rental owner act like one! Let people book direct, use Best Practice and avoid the most mistakes. Do receive direct bookings is easier than you might think. Continue reading →
Go for direct bookings and do not fear the big fish. Jeff explains, why you even have advantages in digital marketing for your local niche. But: Setting up your own digital marketing strategy does not automatically mean battling the big boys. Continue reading →
There are not many free options to promote your business online. Google's "My Business" is one of the few left ones. If you use it correctly, you can attract direct bookings for your vacation rental. Follow just 9 easy peasy steps and you will see. Continue reading →
What to talk about in week 22: VR-Industries developement till 2020, how owners and managers can participate of OTA's service fee and many other topics. Continue reading →
For the Homeaway community it was like a shock: Homeaway change the business model from subscriber fees to transaction based commissions. Homeaway’s "Best Match" search results with new requirements. How advertisers can handle the changes to a good? Continue reading →
Google Adwords: Do they make sense for vacation rental owners and how could they fit in the marketing mix. The article contains "5 Reasons to use Google Adwords for your Vacation Rental Business" and hints to avoid common Adwords traps. Continue reading →
A first post on a new blog will most probably not be read very often. We dedicate this post to some basic rules about the open-booking team and offer to answer addtional questions in the chat and due comments. Continue reading →
