A website is the central distribution channel for direct bookings. But you do not need "just" a website. The 11 Commandments give the essentials for a sucessfull selling website. Continue reading →
If you want to be an independent vacation rental owner act like one! Let people book direct, use Best Practice and avoid the most mistakes. Do receive direct bookings is easier than you might think. Continue reading →
Go for direct bookings and do not fear the big fish. Jeff explains, why you even have advantages in digital marketing for your local niche. But: Setting up your own digital marketing strategy does not automatically mean battling the big boys. Continue reading →
There are not many free options to promote your business online. Google's "My Business" is one of the few left ones. If you use it correctly, you can attract direct bookings for your vacation rental. Follow just 9 easy peasy steps and you will see. Continue reading →
This week VR-Marketing discussions in Open-Booking team: From discrimination at AirBnB and (another time) Service Fee to alternative concepts for future of short term rentals and effective ways to get referrers for a vacation rental website. Continue reading →
Media contacts are one way to getting your vacation rental business brand on way. But how to write good press releases? Follow Open-Bookings twelve simple steps for successful writing your press statements. Continue reading →
What to talk about in week 22: VR-Industries developement till 2020, how owners and managers can participate of OTA's service fee and many other topics. Continue reading →
For the Homeaway community it was like a shock: Homeaway change the business model from subscriber fees to transaction based commissions. Homeaway’s "Best Match" search results with new requirements. How advertisers can handle the changes to a good? Continue reading →
If your website vacation rental website does not sell any more, there is no reason for panic. Just: You need to act now. There are multiple reasons and multiple solutions to solve this problem. Continue reading →
Google removes the right hand ads on the search result pages. What are the consequences? Independent vacation rental owners und managers using Adwords will change their bidding strategies. And there are other things to know... Continue reading →
I changed my views: Life-Chat is an underestimated tool for your customer relations and a MUST for your vacation rental website. See why chatting with your customers is so important and how you can use Life-Chat on your website for your conversion. Continue reading →
Google Adwords: Do they make sense for vacation rental owners and how could they fit in the marketing mix. The article contains "5 Reasons to use Google Adwords for your Vacation Rental Business" and hints to avoid common Adwords traps. Continue reading →
A first post on a new blog will most probably not be read very often. We dedicate this post to some basic rules about the open-booking team and offer to answer addtional questions in the chat and due comments. Continue reading →
